For years, I have witnessed the relationship and marriage phase of many people in the jewelry industry.

When it comes to marriage and togetherness, the symbol of "solitaire" comes to mind first.

However, in no country in the world until the mid-1900s, men did not propose marriage with precious stones.

Have you ever thought about how and by whom such a taboo was created, what was imposed on a pure feeling like love in the past, and it was made a necessity in your solitary subconscious?

In line with my professional knowledge and analysis, I wanted to enlighten you in this article with the story 'One man, one woman, one carat', or rather 'the truth of the story', in this period when everyone's awareness of many issues has increased.

The story started like this…

For a 'value creation' to be marketed by America's number one 'Mining' company at that time; There was a male and a female figure. First of all, the most dominant points of these male-female figures and the personalities they want to be were analyzed by an advertising agency. A perception management was created and marketed by thinking so carefully that;

Long, long-suffering love stories have been replaced by solitaires.

This is first of all; It was an idea marketing , not a brand .

News, advertisements, stories, anything and everything began to be imposed on society by Hollywood stars whose lives were enticed. People would focus on the size of the stone the stars gave to their loved ones, and their love and devotion would be proven with that stone. The larger the carat, the greater the value given.

In the analysis of a woman - a man, the sensitive points are clear;

What would the man want ? to feel powerful and to impress women…

It was imposed on young men that the diamond was a synonym for romance; Men have been convinced for years that their LOVE is directly proportional to the size and quality of the diamond they buy. Of course, it is necessary to impose the diamond as a symbol of power for the man, so that he will feel powerful while paying high prices for the diamond.

So what would the woman want ? To feel safe and to be eternal for the man she loves.

Because of this; Young women had to be convinced that love and togetherness would be eternal in a diamond.

Oh, by the way, most of you remember the catchy ' Forever ' slogan.

I'm telling you as someone who has done thousands of stone analysis for years...

The diamond is hard yes, but contrary to what is known and imposed , it can be broken, it can know to the left, it can know to the side . (My colleagues and I have also witnessed many diamonds breaking when set on montages.)

So how could this diamond solitaire be imposed for so many years as eternity?

What did we believe or want to believe? Because women are valued, men because they are strong and romantic?

In recent years, people have begun to question the value of the diamond, which promises eternal love, according to what and to whom, the changing world order and people with increasing awareness. Many other factors, such as the fact that the same value began to appear with the themes of 70% discount, which causes damage when re-sold, finds buyers everywhere at different prices, is imposed as an ornament when sold, caused the wise consumer to question the diamond and lose their trust in it. This awareness, of course, brought about a serious change in consumer habits.

Today, let's look at the manufacturer who has been marketing this idea since the 1900s; The awareness that made the same American mining giant company step back has now transitioned to the development of ' laboratory diamonds ' with technologies that do not harm nature and do not burn people's pockets.

With the developing technology of the diamond in a device by gemologists; Did you know that it can be produced with the same raw material by creating an underground environment? Manufacturers have known for years. This production, which is a 'diamond' with all its physical, chemical and optical properties and has been accepted as 'Diamond ' by the World Diamond Organization, is ending 'a carat story ' these days! The world is turning towards consumption with technologies that are much more enlightened and do not harm the universe…

Your greatest luxury is to live with your reality. Only you determine your reality, not taboos.

Many ' aware ' years when love was not measured in carats and stones were only felt as beauties that add sparkle and color to the design...